Patanjali: Business Proposition, Strategic and Marketing Plan

  • Dr. Shahnawaz Khan Associate Professor, Department of Physical Education, SV PG College, Aligarh
  • Dr. Asmita Srivastava Assistant Professor, Business Administration, D.S. College, Aligarh


In the current scenario, the welfare industry in India is less than 2% of the international market. There is an unprecedented opportunity in the welfare sector because the government focuses especially on this area in the 'Make in India' campaign. The active participation of individuals and services can have a great impact on the global market. The motivation is the extension of consciousness and usability.

It is one of the largest food and herb parks in the world with world-class R & D facilities and machinery. Executives are at the forefront of most consumer categories with FY16 sales targets (around $ 202.2 billion) set at around RMB5.6 billion. The company is working to reduce the gap between the supply chain and distribution as planned to implement the ERP (Improvement of inventory control) and integrate the state online. Strong innovation and new product lines, competitive discounts (15-30%) and proposals from the Ayurvedic nature (Baba Ramdev) make Patanjali Care competitive for you. Superiority However, the deployment is still an important objective of monitoring


Download data is not yet available.
Conference Paper