Emerging Educational Practices in Marketing of Healthcare Services

  • Dr Mohd Faisal Khan Assistant Professor, Department of Health & Hospital Management, (School of Management and Business Studies), Jamia Hamdard, New Delhi
  • Dr Pankaj Kumar Varshney Associate Professor, Department of Applied Business Economics and Research, Faculty of Commerce, S V (P G) College, Aligarh


Health care means any medical or therapeutic care or service, including any supplies provided in connection with treatments or services recognized under national law. Healthcare is to maintain or improve human health. Medical services in India seem to have reached a turning point and are undergoing a marketing revolution in some service industries. The evolution of marketing in healthcare has occurred in other traditional companies in a relatively short time. The medical institution has no surplus financial resources to pay for errors that offer services that are not needed on the market. Marketing-driven planning processes are needed to reduce these errors. Effective and efficient marketing of healthcare services is essential if service providers want to be successful in the healthcare market.


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