E- Commerce in Rural India – Challenges and Opportunities

  • Mrs Vandana .Choudhary, Associate Professor, Mahadevi Institute of Technology, Dehradun, Uttarakhand


E marketing is the concept which emerged in the last decade. People focused the internet only for the purpose of gathering information. But as the technology improves and the people started migration, they concentrated in e-marketing. E marketing can be defined in broader terms as not only trade in goods and services across internet but also new ways of conducting business and communicating with customers. E commerce is the technology of the present. It can provide services which is beneficial to both the rural community &corporate world. One of the best benefits of e commerce is that it can provide a cost effective way to expand into the global arena and run one’s own business.


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