Indian Rural Market - An Overview

  • Krishna Gopal Varshney Asstt. Prof. (Mathematics), Govt. Degree College, Naurtha, Kasganj.(U.P.)

Abstract

In spite of having so many challenges in rural marketing the companies have shown considerable interest in the rural India and have tried to market themselves using the 4A model which says that the products marketed should be acceptable by the rural population, the products should be easily available, they should be affordable and most importantly an awareness drive should be created to educate people about the products.

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Published
2018-05-28
Section
Review Article