Emerging Problems in Indian Rural Market

  • Arvind Kumar Mishra D.S.N. PG. College, Unnao

Abstract

If we talk about the rural market, we find that in India, rural marketing is not flourishing properly. Near about 70 to 80 percent people are indulged in rural market and more than half of the national income is generated here. The rural market is larger than urban market and more than half of the national income is generated here. The rural market is larger than urban market. The rural market is facing a lot of problems now a days. Some difficulties which are releted to rural market highlight pricing, distribution and promotion. This type of market offers great opportunities for the marketer. The people who are indulged in rural marketing must understand the growing complexities and develop the strategies to handle them successfully. They should know the consumer requirement. There are many problems.

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Published
2018-05-28
Section
Review Article