Evolution of E-marketing in Rural Areas

  • Dharmaveer . Assistant Professor, Department of Commerce, SKBB, Government P. G. College, Harakh, Barabanki
  • Jeetendra Pratap Singh Assistant Professor, Department of Commerce, Rama Degree College, Chinhat, Lucknow

Abstract

Today in India, a country of over 1.25 billion people, every working professional is obvious to be familiar with e- marketing, whether he he’s a part of it or not. Simply speaking, e-marketing is the way to promote your products or services online. As per Digital Media Institute, it’s targeted promotion of your products or services using digital channels, like SEO, SME, SMS, email, Social Media Marketing, PPC etc.

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Published
2018-05-28
Section
Review Article