Indian Rural Market Opportunity and Challenges in the Global Context

  • Dr. Neeta Dixit Government Degree College, Unnao


India is a huge country of 130 crore population. Indian rural market has been a self made economy based on social ethical conditions, original Indian market has been meeting with the necessity through exchange of things. Barter system that is purchase and gain. Rural market has been identified and acknowledge with the handmade items, local artisans pottery, snacks and some speciality of the area. Rural market has ever been the meeting place of variety of products made and crafted by locals. India has over 7200 local melas where people buy thing of their choice.


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