Measuring Customer Perceived Service Quality in Respect to Bank

  • Dr. Shivanand Gupta Principal, BRD BD PG College, Ashram Barhaz, Deoria


Bank insurance is the allocation of insurance products / services via an extensive network of banks. The Bank serves the distribution channel for delivering quality banking and insurance products, but offering high-quality services is still an important issue for both banks and insurance companies. That is why current research has been conducted to assess whether bank insurance meets customer expectations with regard to service quality. To analyze customer expectations and perceptions are tailor-made quality of the service models that have been developed, such as Sureshchandar. Approved in 2001. Using a paired t-test, bank insurers were analyzed that did not meet customer expectations for the quality of service


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