Designing Marketing Information System an Analysis

  • Dr. Nidhi Shukla Associate Professor, Shri Ramswaroop Memorial University, Tindola, Uttar Pradesh
  • Akshita Gupta Associate Professor, Shri Ramswaroop Memorial University, Tindola, Uttar Pradesh

Abstract

In today's competitive, complex and dynamic environment, it is crucial that managers receive up-to-date information about what is happening on the market. Converting available data from different sources into critical information relevant to business decision-making is crucial for the long-term survival of an organization. In recent years, the revolution in information technology has become possible. There are now a number of tools and technologies available that can be used to collect, store and use a variety of information. Through all these tools and technologies, the marketing information system is one of the most powerful information systems designed to support marketing decisions. Designing a marketing information system is not a simple process. It is a very long process. The process is also not completed because it requires continuous monitoring and requires the latest information. The aim of this study is to gather knowledge about the design of a marketing information system and which precautions must be taken when designing a marketing information system. After my study I concluded that it was not easy to design and use a marketing information system.

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Published
2018-03-24
Section
Conference Paper