Growth Prospects and Challenges of Women Entrepreneurship in Kerala
While instituting solid traction in literacy and social status, Women in Kerala, seem hitherto to identify their ability to undertake entrepreneurship. Reports by government departments and financial institutions have mentioned about constraints imposed on women entrepreneurs by their immediate environment, such as family commitments and absence of appropriate psychological disposition on the part of women themselves. Women contribute significantly to the management of family businesses mostly in the form of unpaid effort and skills. The value of this effort is underestimated both by the families and in academic studies that take it for granted. On the other hand, many of the enterprises defined as being run by women are in fact run in their names by men who control operations and decision-making meant to reach women entrepreneurs can succeed only if they take note of this paradox. Hence the present study is an attempt to compare the constraints faced by women entrepreneurs of Kerala focusing the major urban centres of Trivandrum,Cochin and Calicut.
Key words: Challenges, Growth prospects, Self Employed Women, Kerala