Swachh Bharat Mission As A Social Entrepreneurship Opportunity For Inclusive Growth
Once Mahatma Gandhi has said “Cleanliness is Godliness”. The objectives behind the “Swachh Bharat Abhiyan” launched by the Government of India as a “ Clean India Mission”. This campaign was earlier started in 2005 in the Gujarat as “Nirmal Gujarat Abhiyan” with very encouraging results in the Individual and Community Cleanliness. Swachh Bharat Abhiyan is to improve quality of life in the urban and the rural areas for its inclusive growth, encouraging the sustainable sanitation facilities with the help of creation of the awareness and the health education, promoting affordable and proper technology for and sustainable sanitation, establishment of “Shauchalay” specially in the rural areas, solid and liquid waste management in the Urban and Rural areas cleanliness and to develop environmental sanitation system participated by the community. In spite of consistent effort by the government, the desired result of the “Swachh Bharat Abhiyan” is yet to be achieved for the inclusive growth. Now there is a need to explore the active role of NGOs as Social Entrepreneur in the success of the “Swachh Bharat Abhiyan” through the Socio-Economic Development for the inclusive growth. The present study objective is to analyse the performance of the Swachh Bharat Abhiyan as an instrument of inclusive growth based on the available secondary data is to explore and analyse the various challenges being faced by the NGOs as Social Entrepreneurs in this direction and the possible remedies which may be suggested in view of the various government initiatives for the promotion and success of the “Swachh Bharat Abhiyan”. The study outcome in light of not expected results of the Swachh Bharat Abhiyan aimed to suggest various strategic solutions related with the various issues being faced by the Social Sector with reference to the “Swachh Bharat Abhiyan” for the inclusive growth of the Society.
Key Words : Swachh Bharat Abhiyan , Inclusive Growth, Social Entrepreneurship, NGOs, Social Sector, Socio-Economic Development