Pandit Deen Dayal Upadhyay's concept of Dharma' and 'Ekatm Manavwad' as new dimensions of Business Management

  • Shruti Mishra Assistant Professor, Institute of Business Management, C.S.J.M. University, Kanpur


Every person has to be accommodated in society with his capabilities, necessities and genuine desires i.e. with his individualities so that he develops and prospers' himself which leads to growth and development of organization for which person is working.

However this individuality should not be the ‘I’ concept popular in the west but “We” concept as of Indian culture and Hindu Dharma which reflects the concept of “Ekatm Manavwad” or Integrated humanism i.e. collective national character of Bharat.(1)

This article tries to describe that how Pt. Deen Dayal Upadhyay's concept of Dharma and Ekatm Manavwad which emphasises on persons collective individuality within the principle defined by Dharma and calculated implementation of what other societies, nations or organizations have done for their growth; can be recognized as new dimension of Business Management.


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